Some examples are – Arvo, Courier, Roboto Slab, and Rockwell. This font type is also used by car and tech brands that want to balance building trust and displaying creativity. Think of startups or small businesses operating in a specific niche. This font type works exceptionally well for firms associated with an innovative idea. Garamond, Merriweather Playfair Display, and PT Serif are some of the top choices for brands that want to be portrayed as serious and elegant.Ī sub-set of Serif fonts, these fonts include specific slab sections and have a streak of boldness. For a formal website or brand, this font type lends ultimate sophistication. Representing class and heritage, fonts that belong to the serif family appear trustworthy. With an endless list of choices as a UI UX designer, which font type will best suit your brand or business? The following list of font types will help you make an informed decision: That’s how the platform manages to grab the attention of its diverse subscriber base.
Each of the shows on the streaming platform has a specific look and feel, in sync with the underlying tone on the thumbnail image. The OTT platform captivates users using attractive thumbnails with an endless repository of shows, documentaries, movies, and shorts. To elaborate further on the effects of font types on human psychology, let’s look a Venngage infographic that elaborates the fonts used by Netflix. Like when they view a logo and immediately associate it with their favorite brand. The results are as follows:Ĭlearly, people do form opinions when they see a font being used on a website, and elsewhere. The participants were asked to rate the 20 fonts using 15 adjective pairs. Understanding the psychology behind different font typesĪ study by Software Usability Research Laboratory (SURL) took a look at the personality traits that people associate with different fonts. Whether it is a logo or the text, the typography on a website triggers many emotions for the visitors. Referred to as the Picture Superiority Effect, the phenomenon is based on the idea that – “human memory is extremely sensitive to the symbolic modality of presentation of event information.”Īpply that to your digital product such as a website. As humans, we are preconditioned to remember pictures and images more than words.
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